DELIVERABLES
User Interviews
Product Flow
Sketches
Mid-Fi Wireframes
Prototype
Usability Testing
High Fidelity Prototype
PLATFORM
Website
Christie’s Candies Website
Christie’s is a small independent chocolate company whose clients generally stop in or call in orders. The goal of this case study is to expand the store’s visibility to increase sales in person, phone, and start online orders by designing a responsive e-commerce website that highlights Christie’s story, product, and allows users to view stock, add products to cart and checkout online.
The competition
How to stand out?
Competitor Research and user interviews helped to determine needs that were not yet met.
The user interview data led to a Primary Persona.
COMPETITOR WEBSITE NAVIGATION
COMPETITORS AND PERSONAS
USER INTERVIEWS
Understanding the Users Journey
Task and User Flows were used to determine Information Architecture and empathize with users.
USER FLOW
TASK FLOW
SITEMAP
Exploring Ideas
Sketches, Mid-Fi Wireframes, Hi-Fi Wireframes, and a UI Toolkit
SKETCHES
MID-FI MOBILE WIREFRAME
MID-FI DESKTOP WIREFRAME
Expanding the Design
User testing the prototype
PROTOTYPE TESTING
Final Iteration
Updates to hi-fi wireframes in response to user testing.
